Nordstrom: The Shoe Fits When It Comes To Great Service

Many people know Nordstrom as being one of the best customer-savvy deliverers in the country. And many of those same people have become loyal customers themselves. But because of their very modest corporate culture, few really know what has made this small shoe store become such a major retailer. When we benchmark Nordstrom in our … Read more

Disney’s Four Keys to a Great Guest Experience

Since the mid 1960′s Disney has had Four Keys for delivering great service: Safety Courtesy Show Efficiency They are a compass for everything Disney does–both strategically and tactically. In recent months, new changes have been made to better amplify and operationalize on these Four Keys. Read here about some of the important changes that have been implemented.

Remember the 10 & 5 Rule–Front & Back

Above is a banner found back of the house at a Hilton hotel. It offers a great reminder of a simple service basic: Within 10 feet–Greet with a smile and eye contact! Within 5 feet-Greet using an appropriate verbal greeting. It only takes 2 seconds to make a great first impression. And I may add, … Read more

Keeping a Sense of Humor with Compliance

State regulations require shoes and shirt when you enter a public environment such as a restaurant. To that end, a sign is usually found toward the front of the store, insisting on such compliance. Jimmy John’s Gourmet Sandwiches chooses to use humor to get people to do what is required. It aligns well with their … Read more

Finally Inside an In-and-Out Burger

I had visited In-and-Out Burger several times over the years–especially on trips to California. But I had always gone through the drive-through. Therefore, there was not much to judge of the experience other than product and price–which was always great. This summer I was in Utah and took my family inside an In-and-Out Burger restaurant … Read more

Caring Until The End

We took this picture when I was with The Disney Institute a number of years ago. Everything in the box actually belongs to my family, including the picture of my grandmother as a small child, and a quilt made by my other grandmother. We took the picture as part of a Disney Institute program entitled … Read more