Blue Sky Goals

Blue Sky Goals

Goal setting is so important. But in truth, there are many types of goals. In the next few posts, we’ll look at different types of goals. Today we’ll look at the biggest of them all, Blue Sky Goals. Perhaps no one said it better than this man: “Make no little plans; they have no magic to stir … Read more

Forget Moving Cheese…Move Some Ladders!

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This week, I want to share an blog post written by Alex Berger. His post is a classified website that serves an intelligence agency. But he has willingly allowed me to re-share the post on this site. It’s a great story, with important messages. This is written in his words. Thanks Alex for sharing! “Several … Read more

Intrapreneur Vs. Entrepreneur

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Many organizations want to experience the benefits of an internal culture that is entrepreneurial in nature. What they really want is what many refer to as intrapreneurialism. When it comes to entrepreneurship and intrapreneurship, there are differences and similarities. For purposes of this blog post, I’m focusing not on the funding, capitalization, ownership issues, as … Read more

Customer Advocacy: A Tale of Theme Parks

The Logo for Disney's America Theme Park, once planned for the DC area.

In my last article, I spoke of customer advocacy in government. I spoke of different ways you could create greater advocacy. I also spoke about the need for feedback from customers. Allow me to further the case for why advocacy matters through a tale of several theme parks. Those living in DC for some time … Read more

Has Your Brand & Culture Gone Down the Toilet?

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We tell our clients there is a key place where you can learn quickly so much about your brand and culture–the restroom. The cleanliness of the restroom speaks volume about how employees think through the customer experience. It also sends a message about organizational pride. Granted, most restrooms in an office or retail setting are … Read more

Separate Steering From Rowing

Organizations must be clear about who should paddle and who should steer. Photo by J. Jeff Kober.

World-class organizations separate the work of rowing from steering. Too often, management and executives want to “pick up the paddles” and make things happen themselves—or at least dictate what they should be. Rather, the emphasis should be on putting that manifesto and values in place, then supporting their teams in helping them be their very … Read more

Declare Your Manifesto

An Apple Store in Orlando, Florida. Photo by J. Jeff Kober.

In our previous post, we talked about the advantage of Soft Wiring. We want to share with you some important ways to make that happen. We’ll begin with Declaring Your Manifesto. At Ritz-Carlton, it’s “Ladies and Gentlemen Serving Ladies and Gentlemen.” At Disney, it’s “We Create Happiness.” What do those two things have in common? They … Read more