New Book! Disney’s Hollywood Studios: From Show Biz to Your Biz

This newest book by J. Jeff Kober celebrates Disney’s Hollywood Studios, and the stories, tales, and lessons behind it! I am so very excited to announce my newest book, Disney’s Hollywood Studios: From Show Biz to Your Biz, published by Theme Park Press. I’m thrilled that it’s available in time for this week’s 25th silver anniversary of Disney’s … Read more

Announcing The New 2nd Edition of The Wonderful World of Customer Service at Disney

I’m very excited to announce the 2nd Edition of The Wonderful World of Customer Service at Disney. When the first edition of The Wonderful World of Customer Service at Disney came out, my rationale for writing the book came from the fact that I didn’t feel anyone was really telling people what customer service was really all about … Read more

How Disney Vacation Club Changed Negative Perceptions

Do you work for the IRS and seem to have difficulty maintaining a positive image with your clients? Are you a dentist who confronts patients who don’t like to sit in the chair? In selling used vehicles, do you have a hard time proving to customers that the car in question isn’t a lemon? Some … Read more

The Golden Rule & The Platinum Rule

A few years ago I found myself outside the hospital walking past this presentation. Following the name of the hospital, the sign says: “For our Non-Smoking Patients, Visitors & Staff “If You Must Smoke Please Move Further Down The Sidewalk To The Seating Area “THANK YOU” If you look further on, you can see that … Read more

That Alternate Universe Known as Entitlement

A couple of months ago, I took my daughter to a hospital that out of the kindness of my heart I will not name. It is a prestigious hospital being well known nationally. Yet it was a disappointing experience. We had driven two hours to see a particular specialist, only to have that individual replaced … Read more

You Can’t Buy This Kind of Publicity

It seems that organizations are in the news for good and bad. From Boeing to the U.S. Post Office, there seems to always be a bad headline in the paper. Organizations spend countless millions trying to mitigate such negative press while arming PR folks to spin the bad and counter with the positive. And yet … Read more

What Makes Sammamish America’s Friendliest Town?

Forbes Magazine has named Sammamish, Washington as the friendliest city in America. With a population of 46,700, this bedroom community to Microsoft was ranked by Nextdoor.com, a San Francisco-based social network for neighborhoods that assess small metro areas with populations between 5,500 and 150,000. There are a number of factors that lend themselves to be … Read more

Be Our Guest. Be A Guest. Customer Service Implications

One of Disney’s most beloved films, Beauty and the Beasts, speaks to the topic of hosting others. Indeed, its signature song, “Be Our Guest,” is not only an anthem for great guest service at Walt Disney World, it’s now become a hugely popular restaurant. Guests are making reservations months ahead for formal dinner reservations, and … Read more

Do You Provide Excellent “Crappy” Service?

“Service is not only a matter of being pleasant to customers—just as being a doctor is not only a matter of having a comforting bedside manner—but also of understanding the systems that make customer satisfaction possible.”  “Understanding how and why the whole system works is the fundamental expertise of service professionals.”  “Ideas at Work, “ … Read more