Declare Your Manifesto

An Apple Store in Orlando, Florida. Photo by J. Jeff Kober.

In our previous post, we talked about the advantage of Soft Wiring. We want to share with you some important ways to make that happen. We’ll begin with Declaring Your Manifesto. At Ritz-Carlton, it’s “Ladies and Gentlemen Serving Ladies and Gentlemen.” At Disney, it’s “We Create Happiness.” What do those two things have in common? They … Read more