Customer Advocacy: A Tale of Theme Parks

The Logo for Disney's America Theme Park, once planned for the DC area.

In my last article, I spoke of customer advocacy in government. I spoke of different ways you could create greater advocacy. I also spoke about the need for feedback from customers. Allow me to further the case for why advocacy matters through a tale of several theme parks. Those living in DC for some time … Read more

Customer Advocacy in Government

Photo courtesy of Foto Du Jour.

It’s difficult for most bureaucratic structures in government to think of serving constituents as customers, much less giving customer advocacy serious consideration. Customer advocacy is the effort to build support and momentum for the products and services you provide them. This should be important to government. If for only selfish reasons, it should be critical … Read more

What Makes Sammamish America’s Friendliest Town?

A dry erase board at the city offices capturing thoughts from staff members about what they can do to provide excellent customer service. Employees are encouraged to discuss each day what they can do to improve their performance.

Forbes Magazine has named Sammamish, Washington as the friendliest city in America. With a population of 46,700, this bedroom community to Microsoft was ranked by Nextdoor.com, a San Francisco-based social network for neighborhoods that assess small metro areas with populations between 5,500 and 150,000. There are a number of factors that lend themselves to be … Read more