I had visited In-and-Out Burger several times over the years–especially on trips to California. But I had always gone through the drive-through. Therefore, there was not much to judge of the experience other than product and price–which was always great.
This summer I was in Utah and took my family inside an In-and-Out Burger restaurant for the first time. I wasn’t expecting much. But I was fairly blown away by the experience.
First, lots of employees, and working hard. While the counter wasn’t that busy, the drive-through was, and everyone had a job to do and was very focused. Don’t say you can’t get a Millennial to work hard. That’s not what you find at In-and-Out Burger.
Secondly, it was very fresh food. Yes, I had to wait a few minutes for it to be served, but the time was minimal. What I didn’t know was that there are no freezers, microwaves, or heat lamps at an In-N-Out burger.
Third, wildly spotless. I could look from the counter through the entire kitchen of the operation. There was not a stray fry to be found at all. If you’ve seen a busy kitchen else where, you know what I mean when I say that it can be quite ugly. Here, it was spotless.
But what was over the top, was a moment when an employee started wiping down booster seats for the kids. When’s the last time anyone has ever done that? And like everyone else I saw working.
Some 250 stores have opened–not many–but they are expanding eastward from California. This summer, restaurants opened in Texas. It may be a while before we see one out here in Florida–but I’ll be in line when they do. It’s easy to become one of their advocates, and their devoted patrons are no less than those who love Disney, or Apple, or Harley.